How our reviews work

Every review on our site is from someone who ordered cards from us. We publish them all, good or bad, and we never pay for them.

Who can review

We email everyone who orders, once, about five days after their cards are posted, to ask how they were. We ask every customer, whether they loved their cards or not. The link in that email is the only way to leave a review, so each one comes from a real order and is marked “Verified purchase”. There's one review per order, and it can be changed for 30 days.

What we publish

Every genuine review goes on our site straight away, whatever its stars. We don't hold reviews back, choose which ones to show, or treat a bad review as a complaint instead of publishing it. We never write reviews ourselves, and we never ask friends, family or anyone else to.

A photo of the card is only shown if the person who took it tells us we can.

What we remove

We only remove a review, or its photo, if it:

• is offensive or unlawful;
• is about something other than our cards, or is spam;
• shares someone's personal details, such as an address or phone number;
• isn't genuine.

We also remove a review if the person who wrote it asks us to. We check every review in the same way, good or bad, and never remove one because it's negative or because we disagree with it. When we remove one, we keep a note of why.

Rewards

We don't give anything for reviews: no discounts, no prize draws, no free cards. If we ever do, those reviews will be clearly marked.

The star rating

Each design's rating is the average of every review of it that we've published, with how many there are. It changes as soon as a review is added or removed. The homepage shows our newest reviews, whatever their stars.

Report a review

If you think a review isn't genuine, or breaks the rules above, email [email protected] and we'll look into it.